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12 WEBINARS TO HELP YOU BUILD A THRIVING DONOR RELATIONS PROGRAM

Train your entire team in donor relations next practices! This is the most affordable professional development you'll find—taught by our team of Gurus and delivered directly to you each month. 

The 2021 Donor Relations Guru webinar series is designed as a year-long training in donor relations for every level—beginner to advanced. You'll connect with our team of change makers and industry leaders every month, January through December, as they lead discussions around some of the hottest topics in donor relations. This series will provide you with the tools, direction, and inspiration you need to build a thriving donor relations program rooted in the 4 Pillars of Donor Relations. 

HOW DOES IT WORK?

First, take a look at the topics we'll cover in 2021 and choose which option best suits you and your team. You can save more than $100 if you purchase the entire series, or, if you prefer your professional development á la carte, you can register for any of the individual webinars included in the series. Here is what you can expect when you purchase the entire series.
 

  • 12 monthly webinars (January 2021 - December 2021)

  • Unlimited seats - One subscription can be used for your entire organization!

  • Learn from two of our industry-leading experts each month—with exclusive access to ask them your questions during each session

  • Access to live sessions, presentation recordings, slides, and the chat log from each event

  • Brand new, timely and relevant topics rooted in the 4 Pillars of Donor Relations

  • Fresh content that flows with the current fundraising climate - our monthly webinars are never pre-scripted. We build and adjust our presentations to reflect what you need right now.

  • Tools, tips, and tactics embedded in every webinar (New for 2021: DE&I and Digital Tactics included in every presentation)

  • Samples of the best work we've seen from higher education institutions and nonprofits around the world

  • Practical takeaways and relevant learning outcomes for shops of all sizes and budgets

  • 12 CFRE continuing education credits (1 per webinar)

  • VIP access to special discounts on other DRG products and services

Please note: The 2021 Webinar Subscription does not include any other Donor Relations Guru webinars, courses, or series offered outside of the monthly webinars listed below. 

YOUR INVESTMENT

UNLIMITED SEATS FOR THE  

ENTIRE 2021 WEBINAR SERIES:

$500

 

Save $100 over purchasing each webinar individually!

*You will be automatically registered for all 12 webinars in the series if you choose this option. 

COST BREAKDOWN

One of the most valuable and unique features of our annual subscription is that you can use it to train your entire team! That's 12 hours of professional development per person—for a fraction of the cost of sending every member of your team to a conference! 

1 team member = 12 hours of professional development

Total Cost = $41.67/hour

3 team members = 36 hours of professional development

Total Cost = $13.89/hour

5 team members = 60 hours of professional development

Total Cost = $8.33/hour

10 team members = 120 hours of professional development

Total Cost = $4.17/hour

THE TOPICS

At Donor Relations Guru, we like to take best practices up a notch—this is donor relations next practices. In 2021, we want you to focus on two things: efficiency and excellence. You'll learn how to work smarter—making the best use of your time and resources—while remaining focused on creating an amazing donor experience at your organization. Discover tools, tips, and tricks that will make your life easier, make your donors happier, and raise more money for your organization. 

 

JANUARY 12, 2021

@ 1PM ET

Presented by:
Sarah Sims & Lynne Wester

Pillars Covered:
Stewardship, Recognition, Acknowledgment

Experience Level:

Intermediate to Advanced

Strategic Stewardship to Retain High Risk Donor Populations

Learn how you can apply strategy to your donor relations efforts that will positively affect donor retention rates as well as steward some of our more “at risk” donor populations. This is more important than ever as our industry sees declines in overall giving, staff and resources may be limited, and we must tie our donor relations efforts directly to the fundraising bottom line. We will explore strategies to explore retention in key populations, segmentation and messaging best practices, and shifting the organizational culture to a donor-centered retention mindset.

Learning Outcomes:

  • Identify 1-2 high-risk donor populations in your organization

  • Explore communication and engagement best practices to retain these donors

 

FEBRUARY 9, 2021

@ 1PM ET

Presented by:

Lynne Wester & Jan McGuire

Pillars Covered:

All 

Experience Level:

All

10 Seconds or Less: Writing Digital and Social Content that Resonates

You have less than 10 seconds to capture your readers’ attention – are you using this brief opportunity effectively and efficiently? Join Lynne as she explores the challenging art of writing content for web, email, and social media outlets. She will provide you with a framework for effectively communicating on these platforms by focusing on purpose, content, and key audiences. Grab hold of this opportunity and don’t let your 10 seconds slip away.

Learning Outcomes:

  • Learn the difference between writing for digital and print

  • Gather tips for conveying emotion efficiently

  • Collect examples of effective digital communications

MARCH 9, 2021

@ 1PM ET

Presented by:

Angie Joens & Sarah Sims

Pillars Covered:

Stewardship

Experience Level:

All

Time Well Spent: Creating Meaningful Beneficiary Interactions Where Everyone Wins

We spend endless hours trying to create magical moments where donors meet their beneficiaries and (hopefully) all are moved to emotion. This has always been challenging, and now in this current landscape it’s downright impossible. Join us as we explore what these interactions look like in the future and how staffs of all sizes can effectively allocate their resources in student, faculty, and staff interactions. We will explore in-person, digital, and event based beneficiary interactions that are meaningful and efficiently deployed. We will cover content/impact collection methods, considerations of beneficiary time and experience, and balancing donor expectations. Join us for this important discussion and come away with new ideas to implement in your shop to enhance both the beneficiary and donor experience.

 

Learning Outcomes:

  • Learn tools and tactics for gathering content from your beneficiaries 

  • Explore benefits of repurposing and upscaling content

  • Create a win-win proposition for you and the beneficiary

APRIL 13, 2021

@ 1PM ET

Presented by:
Sarah Sims & Angie Joens

Pillars Covered:
All

Experience Level:

Intermediate to Advanced

Campaign Fundamentals: The Role and Responsibilities of Donor Relations in Campaign Life

The role of your Donor Relations team on the success of your organization’s capital campaign cannot be overstated. Donor Relations is a key player at all stages of campaign life and our teams must be prepared to strategically contribute to planning, executing, and wrapping up campaign success. Join Sarah and Angie as they explore the development of a campaign strategic plan tailored to your organization, deployment of staff and budget during this time, and how to best align your Donor Relations team with Development and organizational leadership during this critical time. 

 

 

Learning Outcomes:

  • Learn how to develop and write a comprehensive campaign plan for your DR shop

  • Identify DR campaign priorities

  • Learn how to base your plan on metrics and fundraising priorities 

 

MAY 11, 2021

@ 1PM ET

Presented by:

Lynne Wester & Madelyn Joens

Pillars Covered:

Stewardship & Engagement

Experience Level:

All

Data Storytelling: An Art and a Science

Data storytelling is one of the best ways to empower your organization’s donors to understand the impact of their philanthropy. Join Lynne and special guest Madelyn Jones as they explore effective writing and communication techniques that artfully blend storytelling and data that resonates with your readers and moves them to action. They will cover fundamentals and samples of data storytelling and visualization so that you too can deliver key messages that matter to your donors in a clear, concise, and meaningful manner. Learn how to turn your data into stories and modernize your communications.

 

Learning Outcomes:

  • Learn what data matters most to your donors

  • Explore data formatting that allows your story to be told

  • Align data with donor interests for maximum impact

JUNE 8, 2021

@ 1PM ET

Presented by:

Angie Joens & Lynne Wester

Pillars Covered:

Acknowledgment

Experience Level:

Beginner

Acknowledgment Best Practices for Any Size Shop

Saying thank you is both an art and a science. We must balance the need to display genuine gratitude with operational and broad-scale efficiency. These two things don’t naturally go hand in hand. Join us as we explore best practices and trends in acknowledgement writing, digital vs. mail delivery, and personalization vs. customization of content. We will assist you in building a program that is meaningful for your donors and still efficient for your team.

 

Learning Outcomes:

  • Learn how to evaluate your current process 

  • See best practices for mail vs. digital acknowledgements 

  • Tips for streamlining and scaling your efforts

  • Determine where and when to spend time customizing content 

JULY 13, 2021

@ 1PM ET

Presented by:
Lynne Wester & Sarah Sims

Pillars Covered:
Stewardship

Experience Level:

Intermediate to Advanced

Impact Report Strategy and Tactics

Impact reporting is a core function of any Donor Relations and Stewardship team. These days impact reports take the form of traditional mail pieces, social media platforms, personalized web pages, customized video, and broad-based emails. They have to be timely, nimble, meaningful, and cost efficient – no small task! Join us as we discuss both the strategy (planning, timing, audience, budget) and the tactics (technology platforms, tips & tricks, solid content) that you need to know for your impact reporting endeavors! (P.S. come and see the amazing array of samples from across the country!)

 

 

Learning Outcomes:

  • Online tools to help you self- design reports and make them work for you

  • Learn strategic techniques to report to multiple donors with one effort

  • Explore audience segmentation for maximum impact

AUGUST 10, 2021

@ 1PM ET

Presented by:

Matthew Helmer & Angie Joens

Pillars Covered:

Recognition & Engagement 

Experience Level:

All

Concept to Execution: Event Strategy that Sets You Up for Success

Events look very different these days – change is the name of the game! But no matter your delivery method, size, or complexity, having a rock-solid game plan to take you from concept to execution is critical to your success. Join Matthew as he walks you through the key elements of a successful event as well as key metrics you need to evaluate your event’s effectiveness and return on investment. From sweeping galas to intimate luncheons, Matthew will provide you a roadmap to success. 

 

Learning Outcomes:

  • Understand how strategy and measurable outcomes drive event success

  • Develop your organization’s evaluation tools to measure performance

  • Enhance your knowledge of how to apply event strategy to a virtual world

SEPTEMBER 14, 2021

@ 1PM ET

Presented by:

Lynne Wester & Clay Buck

Pillars Covered:

All

Experience Level:

All

Make Your Life Easier: Excel for Donor Relations Professionals

Worksheets, arrays, formulas, pivot tables, sorting, filtering….oh my. We all have our data woes, but much of our day-to-day work revolves around data and our ability to manipulate it to meet our needs. Join Lynne and special guest Clay Buck as they walk you through an array of excel tips and tricks, explore helpful shortcuts, and generally make your life easier! Whether you are an excel novice or a seasoned pro, you will find something in this hour that reduces your time and stress!  

 

Learning Outcomes:

  • Find ways to aggregate and manipulate data in excel to have it work for you

  • Tips and tricks for formulas and other advanced techniques

  • Formatting and layout designs with little effort but big impact

OCTOBER 12, 2021 

@ 1PM ET

Presented by:
Matthew Helmer & Lynne Wester

Pillars Covered:
Recognition

Experience Level:

Intermediate to Advanced

Recognition Society Makeover: From Drab to Fab

Is your recognition society in dire need of a makeover? Does it need an infusion of life, energy, and meaning? Join Matthew as he explores everything you need to know in order to take your tired society into the modern era. From levels, benefits, consolidation, events, and communications – Matthew will explore it all.  This webinar will explore how organizations are shifting away from membership models and reshaping their recognition framework to create meaningful experiences that drive affinity and communicate impact.

 

Learning Outcomes:

  • Enhance understanding of which aspects of recognition matters to donors – and which don’t

  • Learn how other organizations are managing the reinvention process

NOVEMBER 9, 2021

@ 1PM ET

Presented by:

Lynne Wester & Sarah Sims

Pillars Covered:

Acknowledgment

Experience Level:

All

Technical Communications that Resonate: Creating Donor-Centric Tax Statements & Pledge Reminders

It’s almost the end of the year and it’s time for you to retool your technical communications! As we flip the page on the calendar, let’s explore best practices in end of year tax statements and the pledge reminder processes. While they aren’t quite as fun as some of our other work, they are critical to execute and execute well. These pieces have the ability to make or break a donor’s relationship with your organization – when done well, you are paving the way for future gifts! In this webinar we explore how to streamline and simplify these process as well as how to make them donor-centric and inspiring. 

 

Learning Outcomes:

  • Learn how to craft an effective pledge reminder

  • Explore effective uses of year-end tax statements

  • Enhance timing and efficacy

DECEMBER 14, 2021

@ 1PM ET

Presented by:

The Entire DRG Group

Pillars Covered:

All

Experience Level:

All

Benchmarking to Implementation

There’s comes a time when we all need to reach out….we’re stuck in rut, need an idea, or have been asked to compare ourselves to other shops. So we benchmark! We send emails, post to listservs, network, and attend professional development. We gather all this information, call in our favors, and sit on a pile of data and samples, but how to we take it from conceptual ideating to tangible plans and deliverables? Join the entire DRG team as we discuss how to move from benchmarking and ideating to implementation. With over 100 combined years of experience in the fundraising business, we have asked, and been asked, every question in the book! We will share some of our best ideas, implementation tricks, and industry insight (the do’s and don’ts of our business)! Join us for a good dose of honesty, humor, and no holds barred lessons learned.

 

Learning Outcomes:

  • Explore the do’s and don’ts of benchmarking in the industry

  • Learn how to move projects from concept to execution

  • Explore lessons learned from industry peers

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