APRIL 23-24, 2020 | HOUSTON, TX
The Donor Relations Guru Group has created two-day regional conferences based on Lynne Wester's book, The Four Pillars of Donor Relations. Lynne delivers an interactive learning experience filled with dynamic content and real-life examples that will teach you the basics of donor relations as well as new industry trends.
The first day of the conference will be dedicated to the Four Pillars of Donor Relations—acknowledgment, stewardship, recognition, and engagement. Lynne and her team of experts will bring each topic to life as they share personal stories of tragedies, triumph, ridicule, and redemption.
You’ll leave inspired and energized, equipped with tangible ideas that you can implement immediately with any size staff or budget.
HERE'S WHAT YOU CAN EXPECT TO LEARN IN EACH SESSION:
A good acknowledgment is about more than just saying, "thank you." In this session, we'll teach you how to craft expressions of gratitude that will surprise and delight your donors. We'll discuss gift acceptance and receipts, thank you letters, pledge reminders, behavior-based thank you's (e.g., first-time donors), and more.
Discover unique ways to show donors the true impact of their generosity. Demonstrating transparency and remaining donor-focused are key. We'll discuss broad-based and individual impact reports, how to prioritize your work based on audience and resources, and the components that go into an effective report.
Events, giving societies, public displays - there are many ways to recognize donors (and a few you should avoid). We'll discuss how to create meaningful experiences that will make lasting impressions and leave donors wanting more.
A donor is engaged once they are emotionally invested and committed to an organization. In this session, we'll show you what it takes to get them there. We'll share examples and ideas that you can implement at your organization to connect donors to your mission and turn them into loyal supporters of your organization.
The second day will be a half-day Acknowledgment Boot Camp. Do your letters lack life? Are your thank you's slow and cumbersome? Did you know that acknowledgments are the baseline of any great fundraising program? Spend a half day and work out your acknowledgments. From process to writing to hands on case studies, we've got what you need to streamline, innovate, and personalize your acknowledgments to help make a great first impression for your nonprofit!
Saying thank you is both an art and a science. We must balance the need to display genuine gratitude with operational and broad-scale efficiency. These two things don’t naturally go hand in hand. Whether you work at a large multi-unit university or a small organization, this is the workshop you need! Together, we will perfect your process and remove unnecessary barriers to success. Bring your current process and samples of your thank you's and come prepared for a workshop all about the fundamentals that will take your thank you's from good to great!
As a special bonus, each Acknowledgment Boot Camp attendee will be provided with a copy of With Gratitude by Jennifer Richwine to help bolster their success!
Designed for intentionally small audiences to maximize collaboration and idea sharing, the Four Pillars conference offers something for both new and experienced professionals—and it’s a great networking opportunity! This conference is an excellent learning opportunity for any fundraising professional and we encourage those outside of donor relations to attend as well.