YOUR COMPLETE TOOLKIT FOR CREATING MEMORABLE EVENT EXPERIENCES
PRESENTED BY LYNNE WESTER
It's time to solve your biggest problem surrounding special events - how do you create an immersive experience that engages attendees and inspires them to action?
Fundraising events are one of the least effective ways to raise money for your nonprofit, but purpose-driven special events can be invaluable when it comes to building deeper relationships with attendees and inspiring them to action.
Events are about memory making—and you are the memory makers. In this innovative course series, I’ll teach you how to transform your events into immersive experiences that will move attendees to emotion and leave a lasting impression.
The Keys to Amazing Nonprofit Events is your complete toolkit for planning special events your attendees will talk about weeks, months, and even years later. Events that will successfully engage attendees, cultivate potential donors, and steward current donors. This 2-part course series is devoted to helping you plan memorable experiences that will connect attendees to your mission and leave them wanting more.
These 14 pre-recorded modules will teach your team best practices for uses of new media, technological effects at events, modern and budget-conscious registrations, social media and eye-popping advances to make events run more smoothly, and so much more. I know the tips and tricks because I've been there before—now I'm bringing the magic to your door!
WHAT IS AN
"AMAZING NONPROFIT EVENT"?
Let's start with what it's not. It's not a fundraising event or another ballroom chicken dinner. It's a special experience that only your organization can offer. It's sensory and interactive. It's magical, memorable, and meaningful to your attendees. It can be a campaign launch, alumni gathering, recognition society gala, scholarship luncheon, board meeting, impact event, or anything in between.
My team and I have worked with dozens of nonprofits to help them reimagine their special events to create immersive and engaging attendee experiences, and now we're sharing our proven strategies for success with you! The videos below highlight two of experiences we've helped design and execute.
If you want to elevate the donor experience at your next special event—big or small—this course will provide you with the blueprint to successfully plan, execute, and evaluate an event that will engage your attendees, deepen relationships, and ultimately raise more money for your organization.
This course is designed to be your complete toolkit for planning, designing, executing, and evaluating special events at your organization. Because we know every shop's needs are different, we've divided this course into two parts that can be purchased individually or as a complete set. The principles taught in this course can be applied to any special events - large or small. This curriculum does not cover how to raise money at events—however, delivering a great attendee experience will increase your fundraising bottom line.
PART 1: EVENT EXECUTION & SETTING THE STANDARD - A PRIMER
7 modules dedicated to the fundamentals of event planning and execution
First in the series is a primer in event planning. These seven pre-recorded modules will cover fundamentals and the often-overlooked basics that are necessary to create an amazing attendee experience.
You’ll also receive a complete toolkit with resources that will help get you started and guide you along the way. You don’t need a large budget to get the essential components right, you just need to prioritize what matters most to your guests. Part 1 has been approved for 2.5 CFRE continuing education credits.
Topics Covered in Part 1:
Creating a budget that works
Inviting invitations and event communications
Creating an invitation list
The art of the seating chart
Nametags, registration, and first impressions
Tablescapes that matter
Staff training, roles, and responsibilities
Your Event Primer Toolkit will include:
Event creation worksheet
Event execution timeline
Sample event budget
Event communication checklist and timeline
Givers vs. Takers Analysis
PART 2: PURPOSE DRIVEN EVENTS & ATTENDEE EXPERIENCES THAT WOW!
7 modules focused on creating elevated event experiences that leave lasting impressions
Part two will teach you how to elevate your events and transform them into unique and memorable experiences. As your organization evolves, so should your events. Liberate your events stuck in the past with these innovative methods!
I'll help you define your event’s purpose, explore best practices in bringing interactive experiences to life, provide examples of what’s worked (and what’s flopped!), and share tips on developing partners to keep costs under control. Part 2 has been approved for 2.5 CFRE continuing education credits.
Topics Covered in Part 2:
No more shovels and cutting ribbons, reimagining celebrations
Crafting interactive experiences that drive results
Eliminating print from your events and moving to digital while saving money
No talking heads - the modern storytelling program
How to eliminate a failing or floundering event
The non-attendee experience
Event follow-up and metrics
Your Purpose Driven Events Toolkit will include:
Event evaluation worksheet
Event recap documents
Metrics samples and reports
Tech touchpoints that work
Techscript and programming schedules
This course can be used to educate and train everyone on your team. After just 5 hours you'll be ready to dive in and start planning amazing events people WANT to attend!
PART 1 - $1,000
PART 2 - $1,000
COMPLETE COURSE - $1,500
The total value of this course is over $5,000, but your investment is: