LONDON, UK
JULY 18-19, 2022
4 PILLARS OF
DONOR RELATIONS
CONFERENCE
Royal College of Surgeons of England
38-43 Lincoln's Inn Fields
London WC2A 3PE
The DRG Group's renowned conference—The 4 Pillars of Donor Relations—teaches you our proven framework for successful donor relations programs.
The Donor Relations Guru Group has reimagined our two-day regional conferences based on Lynne Wester's book, The Four Pillars of Donor Relations, to deliver an interactive learning
experience perfect for those who are new to donor relations and the experienced professional.
Filled with fresh content and real-life examples, this conference will teach you the basics of donor relations as well as next practices and new industry trends.
The first day of the conference will be dedicated to the Four Pillars of Donor Relations—acknowledgment, stewardship, recognition, and engagement. Lynne and her team will bring each topic to life as they share personal stories of tragedies, triumph, ridicule, and redemption.
You’ll leave inspired and energized, equipped with tangible ideas that you can implement immediately with any size staff or budget.
Day two dives into behavior-based donor relations—a next practice in donor relations that allows us to provide more meaningful, donor-centered programming based on behaviors rather than giving amounts.
WHAT PEOPLE SAY
One of the best conferences I've been to. The mix of practical advice, statistics, best practices, and humor left me eager to return to my team and begin rethinking how we do our work.
I absolutely loved this conference. It provided me with the foundational knowledge as a brand new donor relations and stewardship professional, allowed for networking opportunities, and exposed me to a variety of examples and ideas to take back to my university.
Best conference I've ever attended. This was my second time and I learned even more! I brought my leadership team this year and it has opened the door for a culture change in donor relations! We are blown away!
DAY 1: MONDAY, JULY 18, 2022
9:00 AM | Introduction: Roadmap to the 4 Pillars
9:15 AM | Pillar One: Acknowledgments
A good acknowledgment is about more than just saying, "thank you." In this session, we'll teach you how to craft expressions of gratitude that will surprise and delight your donors. We'll discuss gift acceptance and receipts, thank you letters, pledge reminders, behavior-based thank you's (e.g., first-time donors), and more.
10:30 AM | Break
10:45 AM | Pillar Two: Stewardship and Reporting
Discover unique ways to show donors the true impact of their generosity. Demonstrating transparency and remaining donor-focused are key. We'll discuss broad-based and individual impact reports, how to prioritize your work based on audience and resources, and the components that go into an effective report.
12:00 PM | Lunch: Roundtable Discussions (Lunch is included in your conference registration)
1:00 PM | Pillar Three: Recognition
Events, giving societies, public displays - there are many ways to recognize donors (and a few you should avoid). We'll discuss how to create meaningful experiences that will make lasting impressions and leave donors wanting more.
2:15 PM | Break: Afternoon Tea
2:30 PM | Pillar Four: Engagement
A donor is engaged once they are emotionally invested and committed to an organization. In this session, we'll show you what it takes to get them there. We'll share examples and ideas that you can implement at your organization to connect donors to your mission and turn them into loyal supporters.
3:45 PM | Wrap-Up
DAY 2: TUESDAY, JULY 19, 2022
9:00 AM - 12:30 PM - Behavior-Based Donor Relations Half-Day Workshop
Let’s face it - the way we’ve always done it is fading into the background as new efforts emerge. But some shops are still stuck in traditional thanking methods based on gift amount to define their communication and recognition efforts. We have finite resources, both in staff and budgets, and we must strategize ways to satiate many donors with different interests and needs. By developing a program based on donor behaviors, in lieu of arbitrary giving amounts, we can ensure we are communicating gratitude and impact to donors at all levels of giving.
What you will learn:
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How to identify priority donor behaviors you need to reinforce
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How to craft personal communications for these groups
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Strategy development to increase donor retention
CONFERENCE SCHEDULE
REGISTRATION
Day 1: $200 USD
Day 2: $100 USD
Full Conference: $250 USD
Conference Registration includes:
Day 1 - 6 hours of instruction, breakfast, lunch, and afternoon tea
Day 2 - 3 hours of instruction, breakfast, and refreshments
LOCATION
Conference Location:
Royal College of Surgeons of England
38-43 Lincoln's Inn Fields
London WC2A 3PE
COVID-19 Precautions
As we return to in-person events, our team is actively monitoring the situation involving COVID-19. Our top priority is your health and safety at our conferences. As of right now, all of our conferences are scheduled as planned. We will continue to monitor the situation and update all registered attendees should that change. We have taken the following steps to keep you safe during our conference:
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We will continue to monitor and act on advice from the UK government, UK Health Security Agency and the World Health Organisation, regarding precautions on COVID-19 and we will adjust the controls within our safety framework accordingly.
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At the 4 Pillars conference, we will institute the following policies and procedures:
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All attendees must where a mask except when actively eating or drinking
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Attendees will be socially distanced as much as possible
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We will be providing disinfectant wipes and recommending hand washing as much as possible
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We are encouraging participants to make it a “handshake-free” meeting
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We will update these policies as needed and notify all attendees of any changes
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MEET YOUR SPEAKERS
Lynne Wester
Principal and Founder
Donor Relations Guru
Angie Joens
DRG Consultant
Assistant Vice Chancellor of Development Outreach
University of California Davis
CAN'T WAIT TO DIVE INTO
THE 4 PILLARS OF DONOR RELATIONS?
Grab your copy of the book that started it all—The 4 Pillars of Donor Relations—and discover why Lynne's 4 Pillars framework is the guide that every donor relations shop needs. A brilliant duet to the 4 Pillars Conference, this book contains a dozen examples of creative communications with donors from real institutions and 60 pages of appendices offering specific advice on everything from what to include in a gift acceptance policy to donor event management. Learn the framework during the conference, and keep the book as a reference for everyone at your organization for years to come!
OUR SPONSORS
Our sponsors allow us to keep our prices low while still providing you with the best experience possible. Thank you to our friends who partner with us to make these conferences and workshops possible. We couldn't do it without you! Click on their logos to learn more about the incredible work they're doing.
Lunch Sponsor:
Printing Sponsor:
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