The initial panic and shock of the COVID pandemic has slowed, but even as the world starts to reopen and we get back to our "new normal," nonprofits large and small will face new realities moving forward. The way we communicate and engage with donors will change, our budgets and resources may change, and our strategies and tactics will have to shift as well. These six webinars are designed to help you address and plan for the inevitable changes to your donor relations program. 


Did you miss Part 1 or Part 2 of the COVID webinar series?? Don't worry! You can still purchase them hereand you will receive the recordings from all past sessions.

Want to know more? Click here for answers to your most frequently asked questions.


We know every shop has different needs, so we built this series with that in mind. You can pick and choose which webinars you'd like to attend. The more you buy, the more you save! Just add the webinars you'd like to your cart, then use the correct code below to receive a discounted rate! 

  • 1-2 webinars for $50/each

  • 3 webinars for $125 (save $25), use the code 25OFF3

  • 4 webinars for $175 (save $25), use the code 25OFF4

  • 5 webinars for $210 (save $40), use the code 40OFF5

  • 6 webinars for $250 (save $50), use the code 50OFF6

Moving Forward: Communications in Our New Reality with Jim Langley
$50 | July 9, 2020 | 1pm ET | Presented by Lynne Wester & Jim Langley 

As the COVID-19 pandemic remains among us, we must continue to adjust our messaging, language, and tone when it comes to fundraising and donor engagement. Organizations must find new, authentic, and empathic voices to connect with their supporters during this time. What does this voice sound like? How does this translate in both digital and hard copy communications? How do we build relationship bridges with the words we choose? From fundraising, engagement, affinity, and impact – we must shift our communications lens in order for our fundraising shops to thrive. Join us as we provide the communications guidance you need and examples from around the industry that inspire our work.

Communications on Tight Timelines and Even Tighter Budgets
$50 | July 16, 2020 | 1pm ET | Presented by Lynne Wester

The outlook is lean over the next couple years – perhaps even longer. We’re constantly being asked to pivot, form communications on little to no notice, and with limited and waning resources. Let’s look together at organizations who are coping well and utilizing communication opportunities that require little financial resources, but are mighty in creativity and scrappiness. We will review the current trends and best practices for nonprofit websites, email, social media, printed donor communications, and media relations so that you can assess where you are now and develop a strategic plan going forward. We will discuss customizing your plan by prioritizing where to invest or divest your time and limited budget. You will leave this webinar with tools to create dynamic, personalized communications that make your donors (and CFO!) happy. 

Please note: While much of what we teach in every webinar can be applied to most nonprofit organizations, this webinar is best suited for non-education nonprofit organizations.

Unexpected Pivots 2.0: Staffing, Resources, Insourcing vs. Outsourcing
$50 | July 30, 2020 | 1pm ET | Presented by Lynne Wester and Angie Joens

We are all settling into our new reality. The challenges facing our institutions are forcing short- and long-term changes to our teams and our work. This may include budget cuts, staffing reductions, and freezing of resources for an indeterminate amount of time. Join Angie and Lynne as they discuss what to stop, what to start, what to prioritize, and the great debate around insourcing vs. outsourcing. We will also cover delicate matters around staffing and team morale as we continue to make these forced pivots into our new reality.

Please note: While much of what we teach in every webinar can be applied to most nonprofit organizations, this webinar is best suited for higher education.

Filling the Gap: Fundraising When Your Fundraising Event is Cancelled

$50 | August 6, 2020 | 1pm ET | Presented by Lynne Wester

The pandemic has forced many nonprofit organizations to cancel or postpone their fundraising events. But what happens when you rely on event fundraising income to keep your organization operating? How do we continue to recognize sponsor donors as well as organizational volunteers? We have to fill the gap and focus on creative engagement. Through direct solicitation, virtual events, and other key pivots, we have to work together to rebuild and replace lost revenue. Join us as we provide solutions to keep your organization afloat, while also using this opportunity to transform your fundraising moving forward.

Please note: While much of what we teach in every webinar can be applied to most nonprofit organizations, this webinar is best suited for non-education nonprofit organizations.

Homecomings, Reunions, and Athletics Hospitality

$50 | August 20, 2020 | 1pm ET | Presented by Lynne Wester and Matthew Helmer

Our world looks different now. So will the fall of 2020 and the Spring of 2021 when it comes to large athletic or alumni gatherings. While we want to save our homecomings, reunions, and athletic adjacent events, the reality of COVID-19 will make this very challenging. Join Matthew and Lynne as they walk you through key decision points, realistic planning and timelines, gathering leadership buy-in, and other variables affecting traditional event planning. No one has a crystal clear game plan right now, but we will explore what is and is not working in our industry and how we can continue to engage donors through new and innovative alumni and athletic programming.

Please note: While much of what we teach in every webinar can be applied to most nonprofit organizations, this webinar is best suited for higher education.

Strengthening Your Strategic Muscles: Elevating Your Approach from Tactics to Strategy

$50 | August 27, 2020 | 1pm ET | Presented by Lynne Wester

There are many differences between a strategy and a tactic. In short, strategy describes the destination and how you are going to get there. Tactics describe the specific actions you are going to take along the way. During this webinar we will explore why this distinction is important, how it affects your donor relations work, and actionable steps you can take to elevate your initiatives from tactical to strategic. Many donor relations professionals spend too much time on to-do lists and tactic-based approaches. By strengthening your strategic approach, you are positioning your work as value-add to your organization – creating visibility and leadership buy-in. Join us to find out how to change your mindset and get ahead of the curve.


Can I buy one registration for my entire team, even if we're all viewing it remotely? 

Yes! Just choose which option you would like to purchase, then you will receive a confirmation email (check your junk mail folder if you don't see it) with a link you can share with your team members that allows them to register for free. Only one purchase is required per organization. 

Will a recording be provided for those who can't attend?

Absolutely! We send a recording of the live session to all registered attendees within 24 hours of the live event ending. You will also receive a recording if you purchased a webinar after the live session has ended.


Are these webinar included in the purchase of a 2020 webinar subscription, or Part 1 or 2 of the COVID series?
No. This series is separate from any other webinar purchases that have been offered. 

Do these webinars count towards my CFRE certification?

You betcha! Each webinar included in this series has been approved for 1 CFRE continuing education credit. 


These webinars have been approved for 1 CFRE Continuing Education credit each.

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