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THE BASICS

These 8 previously recorded webinars walk you through the fundamentals of donor relations. Each session is an hour long and taught by one of our experts. The entire bundle is just $300, and you can share it with everyone at your organization. Here's a rundown of what you'll get:

Donor Relations 101 - Presented by Lynne Wester

Take some time to revisit the 4 Pillars of Donor Relations. Whether you are new to the industry or just need a refresher, join us as we explore the core tenants of a solid Donor Relations program with overviews of Stewardship, Acknowledgment, Recognition, and Engagement. Packed full of samples and new ideas, you are guaranteed to walk away with increased knowledge and ideas to immediately implement.

Mastering Acknowledgments: A Comprehensive Guide - Presented by Angie Joens and Sarah Sims

Saying Thank You is both an art and a science. We must balance the need to display genuine gratitude with operational and broad-scale efficiency. These two things don’t naturally go hand in hand. Join us as we explore best practices and trends in acknowledgment writing, how to complete an acknowledgment audit, and implement an organized approach to donor gratitude in a decentralized environment.  

Sweet on You: Writing for Gratitude and Impact - Presented by Angie Joens

Baking is an art form – it requires patience, thoughtfulness, exactness, all balanced with a heaping spoonful of love. Likewise, communicating with our donors in a personal and inspiring manner requires the same attributes. Crafting effective content requires a fine balance of fact, impact, and emotion. Join us as we explore tips and tricks for personalized and creative donor communications and samples from across the country. Let’s show our donors just how sweet they are.

The First Hello: Tax Receipts and Pledge Reminders that Resonate - Presented by Sarah Sims

The tax receipt is the very first touch a donor will receive after making a gift to your organization. And the pledge reminders will begin like clockwork. While serving a technical, legal and financial purpose, these opportunities remain important engagement touch points with donors. Join us as we explore the core tenants and best practices of tax receipting and pledge reminders, while viewing examples of programs and collateral that successfully balance recognition, gift fulfillment, and donor retention.

When There is No Easy Button: Donor Relations Gone Wrong - Presented by Sarah Sims

It’s happened to the best of us. You throw an amazing surprise birthday party for a top donor, he feels the love, everyone is happy….and a week later he calls because his scholarship was overlooked and not awarded that year. Or, a faculty member passes away in the middle of your donor dinner…while he is playing the piano. Or, your donor mistakes the centerpiece for an appetizer and eats a handful of potpourri. As donor relations professionals, we have seen it all and are often positioned to be “the fixers”. How we handle these situations, turn a negative into a positive, and ultimately prepare for the next surprise is the truest test of our profession. Join us for an energetic, fast paced, sometimes shocking (and maybe hilarious), conversation on how to deal with unexpected and recover when there is no easy button around.

Crafting a Story that Inspires - Presented by Lynne Wester

We all know about the power of a good story in fundraising, but why are they so powerful? What is it about the human brain and how it works that makes a story so critical to the decision-making process? In this webinar you will learn about structuring and crafting your stories to create more engaging and emotionally compelling stories that will grab your donors and supporters. You'll also learn how to find stories and create compelling characters that your donors will fall in love with and want to support. Join us as we learn the fine art of creating compelling stories that forward the mission of your organization.

Look What We Did! Broad-Based Donor Impact Reporting - Presented by Matthew Helmer

Study after study shows us donors want information that demonstrates the return on their investment – an expectation held by more than just top tier donors who’ve established endowments. In this webinar, we’ll explore creative ways to capture and share donor impact on your organization’s broad-based initiatives. From the annual fund to crowdfunding projects, showcasing collective impact is a powerful way to illustrate the positive change created through partnerships with your donor community.

The Online Giving Experience - the Good, the Bad, the Ugly - Presented by Lynne Wester

Have you given recently to your favorite non-profit and truly evaluated your giving experience? If not, you should. What resonates with you? What makes you cringe? We may spend our days tied up in a myriad of organizational priorities, but taking the time to evaluate and improve your donor’s giving experience will pay mighty dividends in the end. It’s often the first experience your donor has with your organization and is a primary factor in whether or not they will return. Studies have shown that a well-optimized donation page can help you convert visitors into donors and casual donors into loyal, repeat donors. Many institutions have giving page conversion rates below 20%, some even less than 10% (do you know your conversion rate?). After participating in this session, you will understand how to avoid common pitfalls and optimize your online giving site to retain donors and increase giving.

The fine print: This bundle includes recordings from live webinar sessions recorded over the past 3 years. We've chosen content we feel is evergreen and still applicable both pre- and post-pandemic. If at any time you have questions about any content or concepts covered in these sessions, you can reach out to our team at any time at info@donorrelationsguru.com and we will be happy to help.