Here is Part 2 of the conversation Angie Joens and Matthew Helmer began last week about campaigns during a pandemic. This week, they're discussing highlights, victories, attendance, what they would do differently, and more! Missed Part 1? Check it out here.
Campaigns are always a hot topic in our industry, but how in the world do you launch or close a campaign when you can't physically bring people together to celebrate your organization's mission or the impact of these transformational gifts? DRG Group members Angie Joens and Matthew Helmer lived through both this year—the launch of a $2 billion campaign at UC Davis and the conclusion of Colorado State University's 8-year comprehensive campaign, celebrating $1.28 billion in gifts.