Behavior Based Donor Relations for Annual Giving Donors



Presented by Lynne Wester


In the fast paced hour, Lynne will outline a donor relations strategy for annual giving donors based on key giving behaviors. Knowing these donors are paramount to future major gifts, we must learn how to acknowledge and engage these donors on a mass scale, while still feeling personal and meaningful. We will explore communication, recognition, and engagement trends ranging from developing powerful collateral materials to special events.


This webinar has been approved for 1 CFRE continuing education credit.

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