The Online Giving Experience - the Good, the Bad, the Ugly
Presented by Lynne Wester
Have you given recently to your favorite non-profit and truly evaluated your giving experience? If not, you should. What resonates with you? What makes you cringe? We may spend our days tied up in a myriad of organizational priorities, but taking the time to evaluate and improve your donor’s giving experience will pay mighty dividends in the end. It’s often the first experience your donor has with your organization and is a primary factor in whether or not they will return. Studies have shown that a well-optimized donation page can help you convert visitors into donors and casual donors into loyal, repeat donors. Many institutions have giving page conversion rates below 20%, some even less than 10% (do you know your conversion rate?). After participating in this session, you will understand how to avoid common pitfalls and optimize your online giving site to retain donors and increase giving.